Media-Savvy

Let’s make a list.  MSNBC, CNBC, FOX News, Fox Business Channel, CNN, Headline News and that doesn’t include niche channels and internet broadcasts that are gaining favor.   And what do these 24/7 outlets all have in common — everyone of them wants YOU to be famous!  Or shall we say, a media trained YOU; to help them fill out the time neatly around the commercials they have to sell to keep the studio doors open.

That’s the good news.  You want to be a star and they want to make you a star, sounds like a perfect fit.   But here’s the bad news.  When you get your shot, you are only going to get ONE chance to prove that you are ready for primetime.  So, if you are at all serious about your rendezvous with fame, you have no choice but to get media coaching.

Oh, and did I mention that for whatever field producers will want you comment, advise or be an authority on, they will pit you against hundreds of others who have the same dream.  Once again, you have to be prepared to be interviewed by experts.

Oh, and don’t even think about doing it yourself.  In the legal profession they say the man (or woman) who represents themselves has a fool for a client.  The same applies here.  You can’t affectively do it on your own, unless of course you are willing to wait another 30 or 40 years for your second shot at being media savvy.

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This entry was posted on Thursday, March 6th, 2008 at 11:51 am and is filed under Media Coaching, Media Consulting, Media Strategy. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.