A Single Media Trained Voice is Always the Loudest
Teddy Roosevelt clearly didn’t need any media coaching and was famous for knowing value the “Bully Pulpit.” He knew instinctively that a single, powerful voice heard over an often confusing sea of disparate voices could more effectively persuade the masses. Somehow that lesson has been lost over time. The most recent wrangling between the current Democratic candidates involving surrogates to deliver inflammatory messages, shows a lack of media training on the part of the campaign advisers, and has only fueled the need to rethink the process of getting out one’s message. In particular, James Carville’s comments about Gov. Bill Richardson taking on the role of Judas, is the kind of statement that any seasoned political spokesperson should know will only stir the pot and make no one look good.
When you don’t speak with a single voice, that you learn in any session of media interview coaching, and you chose to use “snipers” to do your dirty work, you relinquish control of your message. Invariably you end up doing damage control anyway. Sure, it’s acceptable to have a formal spokesperson to deliver the company line, but they are empowered with your voice, so that there are no confusing signals.
Getting others to take the heat may seem like a good short term media strategy, but in the long run it can cripple your overall plan. The best way to stay on message is to speak with one clear voice, take the hits along with the platitudes.
Tags: interview training, Media Coaching, media interview coaching, Media Strategy
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This entry was posted
on Tuesday, March 25th, 2008 at 10:48 am and is filed under James Carville, Media Coaching, Media Consulting, Media Strategy, interview training.
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