Media-Savvy

Claiming that the media has been unfair to a candidate is usually a a recipe for disaster, or at least what is destined to be a self fulfilling prophecy.

The formerly media savvy Bill Clinton, in his Monday morning quarterbacking on the subject of why his wife Hillary’s failure to get the Democratic nomination, partly blames the “unfair treatment of his wife by the media.” This is the kind of fruitless accusation that doesn’t make sense in any well thought out media strategy, whether that be in the political arena or in the general press. Even a moment of emotionless thought would show anyone that accusing the press of a bias or being unfair can’t work in your favor, as they will always have the last word and you will always be on the defensive.

The only way to combat to what you believe is an unfair portrayal of yourself in the media is to be proactive. Get media interview coaching, get media training, go on the offensive with your positive profile. Attacking the messenger will never get you the desired result.